Website project assessment - Love Communications

Many thanks for filling in our website project assessment form. Providing as much information here as you can helps you focus your messaging for your website project and helps us to understand your business needs, your customer needs, how far along the content building time frame you are, and whether you need some help with that and also your project timeline.

Here is an explanation and context for why I ask clients to fill in this questionnaire.

https://www.loom.com/share/d4d36f9564a94140b660f3287408f654

Tell us about your project
Filling in the form below gives us essential information about your business, your website needs and what the website should achieve. The more information you give us here, the better the solution we will be able to provide. Feel free to ignore any questions that aren't relevant and please provide as much info as you can in the other fields.
Business snapshot
What’s the name of your company?
What does your company do? What are the products and services offered?
Who are the decision makers for this project?
What budget is allocated for this project? Being as honest as possible here allows us to determine what can be done and what might be best managed in stage II.
What is your project?
Please list the top 5 business needs of your new website.
It's helpful to set SMART goals - goals that are Specific, Measurable, Achievable, Relevant and Time-bound. This way, we are all travelling in the same direction and we both know when success has been achieved.

With this in mind, what are the top 5 business needs of your new website?

(eg:) A business launch? Our sales are good, but we'd like a 20% increase in sales in 6 months? Our membership site has plateaued, we want 30% increase in membership this year.. We need a better way to communicate and automate and want to reduce admin costs by 15% in 3 months
Goal #1
Goal #2
Goal #3
Goal #4
Goal #5
Is there anything about your current site that serves the business well and if so, why?
Who are we doing this for?
Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?
What are the top 5 reasons your ideal customer will visit your website?
(eg) to research product information, get contact details, ask questions about services, to get pricing information...
Design, look and feel
How do you want people to feel when they interact with your brand? Safe and secure? Edgy and excited? Exclusive and cool? Like they're home?
Tell us about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?
Do your competitors have websites? If so, list them here so we can make sure yours is better 🙂
Are the any other websites in particular that you like the design of? Why?
What are you aiming to achieve and what does success look like?
If we were to be celebrating a successful website strategy in 12 months time, what would look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.
Time frame and content
What is your time frame? Our site projects generally take 6-8 weeks from start to completion.
In order to deliver on time and on budget, we will need to have content with which to build. Content includes text, images and any other support materials, such as logos, infographics, forms that will be used on your site. We can help you build your content but knowing where you are at will help us with our scheduling.
- Yes, i have content ready to go
- No, I'm still working on this
- No, I need some help with this
Anything else you'd like to add?
Name
First Last
Email

Tell us about your project

Business snapshot

What is your project?

Please list the top 5 business needs of your new website.

Who are we doing this for?

Design, look and feel

What are you aiming to achieve and what does success look like?

Time frame and content

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