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News and information about sites, digital marketing, SEO and general loveliness
5 Ways to Improve your Web Presence (while isolated and wearing pyjamas)
Not wanting to make light of the potential devastation of Covid-19, here are some tips for simple things you can do on your business site if you find you have some time up your sleeve while self-isolating. Imagine the joy of ticking tasks off your list – here’s an easy guide to doing your best…
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Unbelievably good ways to use your Care Plan Support time
Website support plans: software updates and 30-120 minutes of time with Love Communications to make sure you’re focussed digitally
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Why BERT needs to be your new BFF
Google has released a new update to their algorithm inventively named ‘bidirectional encoder representations from transformers’, or ‘BERT’ to you and me. In a nutshell, BERT helps google understand and deliver on searcher intent more clearly. Rather than just picking out the salient words from a search query such as ‘Does the closest florist have…
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The need for speed on your e-commerce site
The speed of your ecommerce site is crucial for customer conversion. A recent Google study revealed that 53% of smartphone users abandon a site if loading takes longer than 3 seconds, and 79% of users said that they won’t return to a site with poor performance. Without taking care of the speed and performance of your site,…
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How to set up Google my business
Google My Business is a great free tool every business should be taking advantage of. Jump on board as soon as you can. It’s easy to update and should absolutely be part of your local SEO strategy. And, just between you and me and the internet… not everyone is taking advantage of this sensational free…
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Customer relations: shout out to those who do it well
From aggravated to appreciated with fast open communication I purchased a gift from my architecture student oldest son this last Christmas (to help Santa out) – a build it yourself anglepoise lamp kit, from KiwiCo. This company have been great on social media, with really compelling stories of their interesting, beautifully crafted, build-it-yourself gifts, told…
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5 Reasons Why Businesses Should Use Social Media
Social media is a conversation. Businesses need to be a part of that conversation. Social media isn’t just for friends and family. Done well, it’s a powerful tool for business Did you know that 79% of Australians were on social media in 2018? (2018 Sensis Yellow Social Media report) If you aren’t using social media…
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Why web audit?
Love Communications’ comprehensive website audit . You don’t need a new website – find out how we can change up your existing site and make it run smoother, with updated services and message direct to your customer with our Site Audit. This is a comprehensive, personalized report that details potential web errors and search engine…
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WordPress vs SquareSpace, Wix, Weebly and other builders
Why wordpress is still miles ahead of competitors Wondering if you should use wordpress or a subscription website builder such as SquareSpace or Wix? Here’s why I think a well built wordpress site is still miles ahead of its competitors. Technology solutions Today I heard a great descriptive phrase: ‘technology agnostic’. It describes the value…
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