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News and information about sites, digital marketing, SEO and general loveliness
What is Google Analytics 4 – GA4- and what do you need to know?
If your site is recording through Google Analytics, you may have noticed emails popping up in your inbox from Google announcing they are ‘sunsetting’ the current version of Google Analytics for a more informative and user-friendly analytics reporting they are creatively calling Google Analytics 4 (GA4). Sunsetting means the lights are slowly going out on…
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Jacob Aldridge: International Business Advisor, Speaker and Deep Generalist
“I think of Brand as ‘How do people describe you when you’re not in the room.’ So, Personal Brand is more than the impact you make when you show up, it’s also the emotions that remain after you leave. What do you do in your relationships that makes sure people talk about you positively behind…
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Lenny Ann Low: journalist, author, performer
I had the great good fortune to work with journalist, Lenny Ann Low to build her a website that showcases her work, allows her to be easily contactable and to give an overview of her work as a writer and performer in a rich, visual, online medium. Having a Personal Brand sets you apart from…
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Increase trust, sales, engagement with great customer Testimonials
As we’ve seen through the past 2 years, in and out of lockdowns and Covid clusters, people are online like never before. With increased digital engagement, as human beings, we seek to temper this with personal recommendation – this is why Testimonials should be a prominent and essential element of your website. Show trust in…
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Reviews upsurge during Covid pandemic
Without diminishing the horror of the Covid outbreaks globally, we can probably all agree the stay at home directives most of us have experienced and continue to live under has had a massive consequence for how we shop. McKinsey research advises: ” When lockdowns forced consumers to remain at home, US e-commerce experienced ten years’…
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Your personal brand is shelter from the winds of change
As I write this post, a huge wind is howling past and through our small timber home on the hill. I’m hunkered in my home office as I am most days. It’s my constant. Designed for my needs and built for purpose, it delivers and protects, insulates and provides for me no matter how much…
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Core Web Vitals – what they are and why we should care
In May 2021, Google introduced the ‘core web vitals’ algorithm, which will rate how well our sites perform for the user, when using sites on mobile devices. This is one of around 200 factors used to rank sites in search and with confirmation of what is in this May update, it joins secure site protocol…
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Why audit before starting our project?
An essential step in building you a Personal Brand website is to take you through a discovery and audit workshop. Around 90 minutes long, the purpose of the workshop is to determine your Personal Brand value proposition, outline what content you have, decide if you want us to write your content, and understand what services…
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15 Questions For Defining Your Personal Brand
How do I define my Personal Brand? Before embarking on a Personal Brand website build, ask yourself these questions and focus your value proposition, your audience and your message. Answer these as best you can to discover your Passions, your Superpower, your Values, your Purpose and your important Differentiation: Passions. Your passions energize you and…
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