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News and information about sites, digital marketing, SEO and general loveliness
15 Questions For Defining Your Personal Brand
How do I define my Personal Brand? Before embarking on a Personal Brand website build, ask yourself these questions and focus your value proposition, your audience and your message. Answer these as best you can to discover your Passions, your Superpower, your Values, your Purpose and your important Differentiation: Passions. Your passions energize you and…
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Thought leadership through your Personal Brand
A ‘brand’ is shorthand for your values, your message, your audience and your point of difference. Your personal brand website is a place where you can explore what a ‘brand’ means to you: to expand on and hone your area of expertise, talk to, and rally your niche audience, engage with the like-minded and your…
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How do I verify my site with Bing?
A step by step guide to verifying your site with the Bing search engine With discussions about google withdrawing from Australia if not able to reach agreement over payment for news content, it’s time to make sure you’re verified with Bing. To do this you need to know the login details for your Domain Name…
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The Google v News standoff in Australia (the Media Bargaining Code)
What is it and how will it affect our sites and searches? During a recent podcast with SEO expert, Kate Toon, John Mueller, Webmaster Trends Analyst at Google, advised that the Google / News Industry negotiations here were simply a matter of Google wanting to protect access to ‘Links’ on the web- it’s what makes…
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The simple equation for 2021 vision
Setting an intention for a new year is easy. The tricky part, as we all know, is making it happen. My intention for this year is to grow. An easy thing to say, and something I’ve thrown out to anyone in earshot (mainly the labrador) at the start of each year for as long as…
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Chief Executive Women site
I’ve worked with Chief Executive Women since 2016 when I was asked to redesign their site. A small team and a not-for-profit, they were having difficulty reigning together the various branches of their core service in a coherent way. A membership, advocacy and scholarships organisation, their core ethos of Women Leaders Enabling Women Leaders has…
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Google site speed tool
Understand the ranking metrics used by Google Site Speed tool, to make your site faster and tastier to google. This is an overview of a great conversation between Kate Toon and Peter Makinkovic, on Kate’s Recipe for SEO Success podcast. Hear the full discussion here: Why is site speed important? In May 2021 Google will…
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Your About page – it’s not me, it’s you
If all of the pages on your site are sales pages, what is your About Page selling, if not selling YOU? Here’s the thing – Your about page is ABOUT the ways in which your expertise, skills, process, formulas, special-sauce is going to help clients and customers sell more product, increase revenue, generate leads, brighten…
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Site Coach – the help you need to get that site done
November is site coaching month here at Love Communications. We want to deliver short effective, targeted help to get your site online. Are you stuck and can’t get your site finished? Is there a technical roadblock you can’t get over? Are you unsure about your content? Your messaging? Are you selling your services effectively? Do…
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