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News and information about sites, digital marketing, SEO and general loveliness
Rob Knights and Co site redesign and update
Rob Knights and Co are an established, niche B2B service delivering carefully crafted Australian financial and legal business benchmarking data. They needed a new site that reflected the full breadth of their products in a way that clearly stated the solutions their products provided for individual clients and for the industries they serve and to…
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WordPress training Sydney
One on One WordPress Training customised for your website or blog. Want to learn wordpress? Need to know more about your wordpress website? Want to skill up or better assist your clients on their wordpress site? Love Communications can train you in wordpress, customised to your site and theme, or give you the general knowledge…
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The ultimate guide to Home Page content
Your home page is your ultimate sales page and this can be a bit tricky for those of us who don’t consider ourselves ‘Sales People’. A good way around this, for shrinking violets, is to remember – your home page (and every page on your site) should sell your service to your customer. Your home…
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5 Ways to Improve your Web Presence (while isolated and wearing pyjamas)
Not wanting to make light of the potential devastation of Covid-19, here are some tips for simple things you can do on your business site if you find you have some time up your sleeve while self-isolating. Imagine the joy of ticking tasks off your list – here’s an easy guide to doing your best…
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Unbelievably good ways to use your Care Plan Support time
Website support plans: software updates and 30-120 minutes of time with Love Communications to make sure you’re focussed digitally
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Why BERT needs to be your new BFF
Google has released a new update to their algorithm inventively named ‘bidirectional encoder representations from transformers’, or ‘BERT’ to you and me. In a nutshell, BERT helps google understand and deliver on searcher intent more clearly. Rather than just picking out the salient words from a search query such as ‘Does the closest florist have…
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The need for speed on your e-commerce site
The speed of your ecommerce site is crucial for customer conversion. A recent Google study revealed that 53% of smartphone users abandon a site if loading takes longer than 3 seconds, and 79% of users said that they won’t return to a site with poor performance. Without taking care of the speed and performance of your site,…
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How to set up Google my business
Google My Business is a great free tool every business should be taking advantage of. Jump on board as soon as you can. It’s easy to update and should absolutely be part of your local SEO strategy. And, just between you and me and the internet… not everyone is taking advantage of this sensational free…
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Customer relations: shout out to those who do it well
From aggravated to appreciated with fast open communication I purchased a gift from my architecture student oldest son this last Christmas (to help Santa out) – a build it yourself anglepoise lamp kit, from KiwiCo. This company have been great on social media, with really compelling stories of their interesting, beautifully crafted, build-it-yourself gifts, told…
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