Posts by Jude Love

Working with the google algorithm

Google algorithms - it's a living thing and a terrible thing to lose

The Google Algorithm is the huge list of factors (more than 200) that are taken into account when Google is ranking your content in first place or waaay out in the cheap seats. When a major change to the algorithm happens, the update is given a name – generally each is named after a living…

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Strategy and SEO

Love Communications strategy and more

Google works with ‘crawlers’ that roam the web returning new information and content, so adding new posts, pages, products, information to your site, gives Google bots a reason to visit and index. They reward sites that evolve and update. For this reason, and to keep your business message fresh and a conversation going with your…

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SEO by the numbers

Google Search by the numbers

The Google search engine is designed to deliver users the best possible return for their search results. Google has a big list of requirements – the factors within its algorithm that helps deliver a fair result for users first – which anyone implementing SEO should be incorporating to ‘woo’ it and get google to look…

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WDCI group

WDCi group

WDCI group are a software company specialising in Microsoft App building. They’re an energetic, dynamic development company, who turn out solutions for Microsoft users through excellent research and user response, but their site was not reflecting this. Additionally, their developers are prolific blog writers. Before Love Communications was engaged to redesign their site, the blog…

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Why you need Video on site and social

Love Communications video

Video content in your digital marketing strategy gives you audience reach and SEO advantage you don’t get with text, links or photos alone. You need video content on your site because….. It’s disruptive – still not widely in use, it’s mostly the domain of big companies with big budgets – start your video strategy and…

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YouTube captioning for SEO and access

Love Communications Captioning

Using video on your site is great for SEO – users are proven to be more engaged with good video content, creating longer visit times, a higher possibility of sharing and, if you’re the star, building trust. Captioning is also important for screen readers, which provide access for differently sighted users. YouTube is the 2nd…

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Your content hub

Love Communications spoke and wheel strategy

Creating great, helpful, generous content builds trust among your customers and is good for your business bottom line. Content that engages + makes users want to stay to read and, look for more information + is shared across social media channels and drives traffic to your site = great for search engine ranking. But! to…

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SEO 101

SEO 101 easy understanding of what SEO is

I’m often asked what is SEO. Here’s a quick and simple overview broken down into its component parts: Search | Engine | Optimisation. SEARCH: Decide on what search terms you should rank for: a short phrase like ‘florist, Sydney’, or ‘physiotherapist for work compensation southern highlands’, you need to build content around your industry, so…

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Love Communications: taking care of your online business Dismiss