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What is Google Analytics 4 – GA4- and what do you need to know?

How to change to GA4

If your site is recording through Google Analytics, you may have noticed emails popping up in your inbox from Google announcing they are ‘sunsetting’ the current version of Google Analytics for a more informative and user-friendly analytics reporting they are creatively calling Google Analytics 4 (GA4). Sunsetting means the lights are slowly going out on…

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Lenny Ann Low: journalist, author, performer

Lenny ann low journalist and performer

I had the great good fortune to work with journalist, Lenny Ann Low to build her a website that showcases her work, allows her to be easily contactable and to give an overview of her work as a writer and performer in a rich, visual, online medium. Having a Personal Brand sets you apart from…

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Increase trust, sales, engagement with great customer Testimonials

Increase trust with testimonials

As we’ve seen through the past 2 years, in and out of lockdowns and Covid clusters, people are online like never before. With increased digital engagement, as human beings, we seek to temper this with personal recommendation – this is why Testimonials should be a prominent and essential element of your website. Show trust in…

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Reviews upsurge during Covid pandemic

Online reviews featured image white cutout speech bubble with 5 stars on green background

Without diminishing the horror of the Covid outbreaks globally, we can probably all agree the stay at home directives most of us have experienced and continue to live under has had a massive consequence for how we shop. McKinsey research advises: ” When lockdowns forced consumers to remain at home, US e-commerce experienced ten years’…

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Your personal brand is shelter from the winds of change

Your Personal Brand your shelter in a storm

As I write this post, a huge wind is howling past and through our small timber home on the hill. I’m hunkered in my home office as I am most days. It’s my constant. Designed for my needs and built for purpose, it delivers and protects, insulates and provides for me no matter how much…

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Conversion rate increase

Conversion rates increase

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Multi channel community connecting rural users

Connecting rural communities

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Personal Project post

Blog posts tell your story

Increasing brand awareness for sustainable startup Quisque commodo id mi non porttitor. Aenean sapien eros, commodo in lectus eu, auctor pretium diam. Mauris non orci quis est hendrerit laoreet id eget purus. Vivamus id ex non urna pulvinar consequat. Quisque commodo id mi non porttitor. Aenean sapien eros, commodo in lectus eu, auctor pretium diam.…

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Core Web Vitals – what they are and why we should care

Love Communications core web vitals specialists

In May 2021, Google introduced the ‘core web vitals’ algorithm, which will rate how well our sites perform for the user, when using sites on mobile devices. This is one of around 200 factors used to rank sites in search and with confirmation of what is in this May update, it joins secure site protocol…

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