Posts by Jude Love
Why BERT needs to be your new BFF
Google has released a new update to their algorithm inventively named ‘bidirectional encoder representations from transformers’, or ‘BERT’ to you and me. In a nutshell, BERT helps google understand and deliver on searcher intent more clearly. Rather than just picking out the salient words from a search query such as ‘Does the closest florist have…
Read MoreThe need for speed on your e-commerce site
The speed of your ecommerce site is crucial for customer conversion. A recent Google study revealed that 53% of smartphone users abandon a site if loading takes longer than 3 seconds, and 79% of users said that they won’t return to a site with poor performance. Without taking care of the speed and performance of your site,…
Read MoreGoogle my business. Now!
Google My Business is a great free tool every business should be taking advantage of. Jump on board as soon as you can. It’s easy to update and should absolutely be part of your local SEO strategy. And, just between you and me and the internet… not everyone is taking advantage of this sensational free…
Read MoreCustomer relations: shout out to those who do it well
From aggravated to appreciated with fast open communication I purchased a gift from my architecture student oldest son this last Christmas (to help Santa out) – a build it yourself anglepoise lamp kit, from KiwiCo. This company have been great on social media, with really compelling stories of their interesting, beautifully crafted, build-it-yourself gifts, told…
Read More5 Reasons Why Businesses Should Use Social Media
Social media is a conversation. Businesses need to be a part of that conversation. Social media isn’t just for friends and family. Done well, it’s a powerful tool for business Did you know that 79% of Australians were on social media in 2018? (2018 Sensis Yellow Social Media report) If you aren’t using social media…
Read MoreWhy web audit?
Love Communications offers a free website audit service. This is a comprehensive, personalized FREE report that details potential web errors and search engine optimization problems on your website. You’ll discover the hidden problems that are creating a poor experience for your visitors. Our audit tool runs numerous tests that identifies ways to improve your website, customer experience…
Read MoreWordPress vs SquareSpace, Wix, Weebly and other builders
Why wordpress is still miles ahead of competitors Wondering if you should use wordpress or a subscription website builder such as SquareSpace or Wix? Here’s why I think a well built wordpress site is still miles ahead of its competitors. Technology solutions Today I heard a great descriptive phrase: ‘technology agnostic’. It describes the value…
Read MoreHow much does a website cost?
UNDERSTAND WHAT YOU’RE PAYING FOR WITH A WEBSITE BUILD To estimate how much a site will cost to build, test, go live, host and work continually efficiently to build your business, it’s important to be clear on what you’d like your website to achieve, what results you want it to return and what your business…
Read MoreInspiration from the side hustle
I know many businesses who have more than one focus and income stream. I do too, but I’ve not thought the 2 intersected. I rarely tell my Love Communications clients I also sew homewares out of lunatic teatowels and in my LoveAndWest life (advanced teatowelism), it rarely comes up that I’m also a web developer.…
Read MoreContent challenge – my wrestle with the empty page
I’m challenging myself this month, August, to produce content every day (a slow start as this is my first day – August 3! but a start all the same). I’m doing this not only because I should practice what I preach – I tell clients to blog blog blog – then repurpose the blog content…
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