Posts by Jude Love
Inspiration from the side hustle
I know many businesses who have more than 1 focus and income streams. I do too, but I’ve not thought the 2 intersected. I rarely tell my Love Communications clients I also sew homewares out of lunatic teatowels and in my LoveAndWest life (advanced teatowelism), it rarely comes up that I’m also a web developer.…
Read MoreContent challenge – my wrestle with the empty page
I’m challenging myself this month, August, to produce content every day (a slow start as this is my first day – August 3! but a start all the same). I’m doing this not only because I should practice what I preach – I tell clients to blog blog blog – then repurpose the blog content…
Read MoreWhy I love Word Camps
I love WordPress wordcamps. The recent 2-day community get together for learning, sharing, reconnecting, laughing, story telling, commiserating, celebrating and troubleshooting is always great and this is why they work so well: The Cost:$55 for 2 very full days of wide ranging info sessions, with lunch, coffees, a drink token for the Saturday night party and…
Read MoreBetter SEO – Untangle your Technology
Want to maximise your site and content for SEO? Make sure your website is working well in these 3 aspects: Technical – make it easy for Google to index your site Content – use title tag, use keywords you know your audience will use in their search, use synonyms for your keyword choose a keyword…
Read MoreWorking with the google algorithm
The Google Algorithm is the huge list of factors (more than 200) that are taken into account when Google is ranking your content in first place or waaay out in the cheap seats. When a major change to the algorithm happens, the update is given a name – generally each is named after a living…
Read MoreStrategy and SEO
Google works with ‘crawlers’ that roam the web returning new information and content, so adding new posts, pages, products, information to your site, gives Google bots a reason to visit and index. They reward sites that evolve and update. For this reason, and to keep your business message fresh and a conversation going with your…
Read MoreSEO by the numbers
The Google search engine is designed to deliver users the best possible return for their search results. Google has a big list of requirements – the factors within its algorithm that helps deliver a fair result for users first – that it uses to build its index fairly, so that the best results are returned…
Read MoreWDCI group
WDCI group are a software company specialising in Microsoft App building. They’re an energetic, dynamic development company, who turn out solutions for Microsoft users through excellent research and user response, but their site was not reflecting this. Additionally, their developers are prolific blog writers. Before Love Communications was engaged to redesign their site, the blog…
Read MoreWhy you need Video on site and social
Video content in your digital marketing strategy gives you audience reach and SEO advantage you don’t get with text, links or photos alone. You need video content on your site because….. It’s disruptive – still not widely in use, it’s mostly the domain of big companies with big budgets – start your video strategy and…
Read MoreYouTube captioning for SEO and access
Using video on your site is great for SEO – users are proven to be more engaged with good video content, creating longer visit times, a higher possibility of sharing and, if you’re the star, building trust. Captioning is also important for screen readers, which provide access for differently sighted users. YouTube is the 2nd…
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