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Increase trust, sales, engagement with great customer Testimonials
As we’ve seen through the past 2 years, in and out of lockdowns and Covid clusters, people are online like never before. With increased digital engagement, as human beings, we seek to temper this with personal recommendation – this is why Testimonials should be a prominent and essential element of your website. Show trust in…
Read MoreReviews upsurge during Covid pandemic
Without diminishing the horror of the Covid outbreaks globally, we can probably all agree the stay at home directives most of us have experienced and continue to live under has had a massive consequence for how we shop. McKinsey research advises: ” When lockdowns forced consumers to remain at home, US e-commerce experienced ten years’…
Read MoreThe simple equation for 2021 vision
Setting an intention for a new year is easy. The tricky part, as we all know, is making it happen. My intention for this year is to grow. An easy thing to say, and something I’ve thrown out to anyone in earshot (mainly the labrador) at the start of each year for as long as…
Read MoreGoogle site speed tool
Understand the ranking metrics used by Google Site Speed tool, to make your site faster and tastier to google. This is an overview of a great conversation between Kate Toon and Peter Makinkovic, on Kate’s Recipe for SEO Success podcast. Hear the full discussion here: Why is site speed important? In May 2021 Google will…
Read MoreBe Anti Fragile
Listening to a client’s business snapshot this week*, I was taken by his explanation for how businesses, not only in the current stormy economic climate, need to be ‘anti-fragile’. This mode of thinking, adapted from the business processes of Nassim Nicholas Taleb, outlines 3 types of businesses and the way they are vulnerable to the…
Read MoreRob Knights and Co site redesign and update
Rob Knights and Co are an established, niche B2B service delivering carefully crafted Australian financial and legal business benchmarking data. They needed a new site that reflected the full breadth of their products in a way that clearly stated the solutions their products provided for individual clients and for the industries they serve and to…
Read MoreThe ultimate guide to Home Page content
Your home page is your ultimate sales page and this can be a bit tricky for those of us who don’t consider ourselves ‘Sales People’. A good way around this, for shrinking violets, is to remember – your home page (and every page on your site) should sell your service to your customer. Your home…
Read More5 Ways to Improve your Web Presence (while isolated and wearing pyjamas)
Not wanting to make light of the potential devastation of Covid-19, here are some tips for simple things you can do on your business site if you find you have some time up your sleeve while self-isolating. Imagine the joy of ticking tasks off your list – here’s an easy guide to doing your best…
Read MoreUnbelievably good ways to use your Care Plan Support time
Website support plans: software updates and 30-120 minutes of time with Love Communications to make sure you’re focussed digitally
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