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Digital Marketing
Increase trust, sales, engagement with great customer Testimonials
As we’ve seen through the past 2 years, in and out of lockdowns and Covid clusters, people are online like never before. With increased digital engagement, as human beings, we seek to temper this with personal recommendation – this is why Testimonials should be a prominent and essential element of your website. Show trust in…
Read MoreHow do I verify my site with Bing?
A step by step guide to verifying your site with the Bing search engine With discussions about google withdrawing from Australia if not able to reach agreement over payment for news content, it’s time to make sure you’re verified with Bing. To do this you need to know the login details for your Domain Name…
Read MoreBe Anti Fragile
Listening to a client’s business snapshot this week*, I was taken by his explanation for how businesses, not only in the current stormy economic climate, need to be ‘anti-fragile’. This mode of thinking, adapted from the business processes of Nassim Nicholas Taleb, outlines 3 types of businesses and the way they are vulnerable to the…
Read MoreThe ultimate guide to Home Page content
Your home page is your ultimate sales page and this can be a bit tricky for those of us who don’t consider ourselves ‘Sales People’. A good way around this, for shrinking violets, is to remember – your home page (and every page on your site) should sell your service to your customer. Your home…
Read More5 Ways to Improve your Web Presence (while isolated and wearing pyjamas)
Not wanting to make light of the potential devastation of Covid-19, here are some tips for simple things you can do on your business site if you find you have some time up your sleeve while self-isolating. Imagine the joy of ticking tasks off your list – here’s an easy guide to doing your best…
Read MoreHow to set up Google my business
Google My Business is a great free tool every business should be taking advantage of. Jump on board as soon as you can. It’s easy to update and should absolutely be part of your local SEO strategy. And, just between you and me and the internet… not everyone is taking advantage of this sensational free…
Read More5 Reasons Why Businesses Should Use Social Media
Social media is a conversation. Businesses need to be a part of that conversation. Social media isn’t just for friends and family. Done well, it’s a powerful tool for business Did you know that 79% of Australians were on social media in 2018? (2018 Sensis Yellow Social Media report) If you aren’t using social media…
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