Love Communications' comprehensive website audit .
You don't need a new website - find out how we can change up your existing site and make it run smoother, with updated services and message direct to your customer with our Site Audit.
This is a comprehensive, personalized report that details potential web errors and search engine optimization problems on your website. You’ll discover the hidden problems that are creating a poor experience for your visitors. We run your site through numerous tests that identify ways to improve your website, customer experience and SEO. We’ll give you specific fixes so you can start getting better results right away.
Why would my site need an audit?
You want to be in front of your customers and audience at the exact time they're looking for your service or product - this is SEO! However, many website errors and SEO problems are completely hidden, such as bad coding. Other problems are not well known unless you're a web developer or marketing agency. This audit finds all these problems and tells you exactly how to fix them. You’ll save time, money, and you’ll start getting more traffic and better response rates when you request your free site audit today.
Search Engine Optimization is influenced by 3 main components:
- Technical: how efficiently your site runs.
- Content - how relevant is the content on your site to users who are seeking your service or product
- Backlinks: how many valid and valuable sites link to your site, telling search engines you too are valuable and valid and worthy of ranking
Google preferences a fast, efficient framework because this is what users like - fast efficient answers to their queries. We're all time-poor, so waiting around while your not quite responsive site loads is not an option - users will head back to search results and try the next on list. This is called 'dwell time' - the time taken for a user to go back to search results. Google preferences sites that keep users from jumping back to their search results as this tells google you're delivering a good service.
Google also preferences sites that are easy to index - whose framework is set up to work well, whose internal links form a thorough site map, to whom other sites are linking back. Google from properly indexing your website and content, leading to your site not showing up when potential customers search for services your business provides? If so you can put a STOP to it! That’s money slipping through your fingers!
Once technical is corrected, with information from our audit, you're better able to make a content strategy so you can deliver content that's relevant to your customers, serving common search queries, or driving new information out to customers who may not even know about you yet. Getting the technical right to begin with makes Google and other search engines better able to index your site to rank you as a result for a search query.
Backlinks to valid and valuable sites, with domain authority are a powerful signal to google that you're worth indexing, but the trick is, that you need to perform well in the first place before google will reward you for great content and backlinks. You need good 'domain authority' - a ranking that is determined from your technical performance, your quality content and your internal and external linking in order to attract strong links back to you. Content goes a long way into being that attractive entity, but without strong technical performance, your ranking won't get you off the ground.
Take our web audit:
WordPress technology improves at a rapid rate. What was best practice at the time of your site build may no longer be serving you well - we could find out of date elements or we could find efficiencies and improvements that can be made to serve your customers and your business more productively. This audit will show you exactly how to improve the most important factors needed to ensure you have an effective website that converts prospects into customers.
Our website and SEO audit is designed for businesses and organizations who are working to develop, implement or improve their website and online marketing strategy and for, webmasters, web designers, in-house SEO teams and others who want more traffic and better conversion rates.