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How to Index your site pages posts and content
Indexing the pages and posts on your site is the best way to tell Search Engine robots which content to take notice of, and which content should be ignored. Learn how to index your pages and posts right with this step by step guide. Make sure the right pages and posts are visible to your…
Read MoreEffortlessly boost your click through with Meta Descriptions
A Meta description is the short descriptive text beneath the title of your site or page, that is shown in googles search engine results page (SERPs). It gives a more compelling reason for someone to click through to your site How to add a meta description: Manually add your meta description. This is easy if…
Read MoreWhat is Google Analytics 4 – GA4- and what do you need to know?
If your site is recording through Google Analytics, you may have noticed emails popping up in your inbox from Google announcing they are ‘sunsetting’ the current version of Google Analytics for a more informative and user-friendly analytics reporting they are creatively calling Google Analytics 4 (GA4). Sunsetting means the lights are slowly going out on…
Read MoreHow do I verify my site with Bing?
A step by step guide to verifying your site with the Bing search engine With discussions about google withdrawing from Australia if not able to reach agreement over payment for news content, it’s time to make sure you’re verified with Bing. To do this you need to know the login details for your Domain Name…
Read MoreThe Google v News standoff in Australia (the Media Bargaining Code)
What is it and how will it affect our sites and searches? During a recent podcast with SEO expert, Kate Toon, John Mueller, Webmaster Trends Analyst at Google, advised that the Google / News Industry negotiations here were simply a matter of Google wanting to protect access to ‘Links’ on the web- it’s what makes…
Read MoreWhy BERT needs to be your new BFF
Google has released a new update to their algorithm inventively named ‘bidirectional encoder representations from transformers’, or ‘BERT’ to you and me. In a nutshell, BERT helps google understand and deliver on searcher intent more clearly. Rather than just picking out the salient words from a search query such as ‘Does the closest florist have…
Read MoreHow to set up Google my business
Google My Business is a great free tool every business should be taking advantage of. Jump on board as soon as you can. It’s easy to update and should absolutely be part of your local SEO strategy. And, just between you and me and the internet… not everyone is taking advantage of this sensational free…
Read MoreBetter SEO – Untangle your Technology
Want to maximise your site and content for SEO? Make sure your website is working well in these 3 aspects: Technical – make it easy for Google to index your site Content – use title tag, use keywords you know your audience will use in their search, use synonyms for your keyword choose a keyword…
Read MoreWorking with the google algorithm
The Google Algorithm is the huge list of factors (more than 200) that are taken into account when Google is ranking your content in first place or waaay out in the cheap seats. When a major change to the algorithm happens, the update is given a name – generally each is named after a living…
Read MoreStrategy and SEO
Google works with ‘crawlers’ that roam the web returning new information and content, so adding new posts, pages, products, information to your site, gives Google bots a reason to visit and index. They reward sites that evolve and update. For this reason, and to keep your business message fresh and a conversation going with your…
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