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What is Google Analytics 4 – GA4- and what do you need to know?

How to change to GA4

If your site is recording through Google Analytics, you may have noticed emails popping up in your inbox from Google announcing they are ‘sunsetting’ the current version of Google Analytics for a more informative and user-friendly analytics reporting they are creatively calling Google Analytics 4 (GA4). Sunsetting means the lights are slowly going out on…

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How do I verify my site with Bing?

How do I verify my site with Bing search engine

A step by step guide to verifying your site with the Bing search engine With discussions about google withdrawing from Australia if not able to reach agreement over payment for news content, it’s time to make sure you’re verified with Bing. To do this you need to know the login details for your Domain Name…

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The Google v News standoff in Australia (the Media Bargaining Code)

News media bargaining code

What is it and how will it affect our sites and searches? During a recent podcast with SEO expert, Kate Toon, John Mueller, Webmaster Trends Analyst at Google, advised that the Google / News Industry negotiations here were simply a matter of Google wanting to protect access to ‘Links’ on the web- it’s what makes…

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Why BERT needs to be your new BFF

New google algorithm change BERT

Google has released a new update to their algorithm inventively named ‘bidirectional encoder representations from transformers’, or ‘BERT’ to you and me. In a nutshell, BERT helps google understand and deliver on searcher intent more clearly. Rather than just picking out the salient words from a search query such as ‘Does the closest florist have…

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How to set up Google my business

How to set up Google my business

Google My Business is a great free tool every business should be taking advantage of. Jump on board as soon as you can. It’s easy to update and should absolutely be part of your local SEO strategy. And, just between you and me and the internet… not everyone is taking advantage of this sensational free…

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Better SEO – Untangle your Technology

Untangle your technology for better SEO

Want to maximise your site and content for SEO? Make sure your website is working well in these 3 aspects: Technical – make it easy for Google to index your site Content – use title tag, use keywords you know your audience will use in their search, use synonyms for your keyword choose a keyword…

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Working with the google algorithm

Google algorithms - it's a living thing and a terrible thing to lose

The Google Algorithm is the huge list of factors (more than 200) that are taken into account when Google is ranking your content in first place or waaay out in the cheap seats. When a major change to the algorithm happens, the update is given a name – generally each is named after a living…

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Strategy and SEO

Love Communications strategy and more

Google works with ‘crawlers’ that roam the web returning new information and content, so adding new posts, pages, products, information to your site, gives Google bots a reason to visit and index. They reward sites that evolve and update. For this reason, and to keep your business message fresh and a conversation going with your…

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SEO by the numbers

Google Search by the numbers

The Google search engine is designed to deliver users the best possible return for their search results. Google has a big list of requirements – the factors within its algorithm that helps deliver a fair result for users first – that it uses to build its index fairly, so that the best results are returned…

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