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Keep your wordpress website safe and secure
You’ve got a great wordpress website, and it’s attracting clients, selling services and products. How do you keep it secure and running smoothly so it continues to be your best online business tool? The best way to keep your WordPress Website safe and secure is to update the website software regularly. WordPress is hands down…
Read MoreWhat is Google Analytics 4 – GA4- and what do you need to know?
If your site is recording through Google Analytics, you may have noticed emails popping up in your inbox from Google announcing they are ‘sunsetting’ the current version of Google Analytics for a more informative and user-friendly analytics reporting they are creatively calling Google Analytics 4 (GA4). Sunsetting means the lights are slowly going out on…
Read MoreJacob Aldridge: International Business Advisor, Speaker and Deep Generalist
“I think of Brand as ‘How do people describe you when you’re not in the room.’ So, Personal Brand is more than the impact you make when you show up, it’s also the emotions that remain after you leave. What do you do in your relationships that makes sure people talk about you positively behind…
Read MoreLenny Ann Low: journalist, author, performer
I had the great good fortune to work with journalist, Lenny Ann Low to build her a website that showcases her work, allows her to be easily contactable and to give an overview of her work as a writer and performer in a rich, visual, online medium. Having a Personal Brand sets you apart from…
Read MoreReviews upsurge during Covid pandemic
Without diminishing the horror of the Covid outbreaks globally, we can probably all agree the stay at home directives most of us have experienced and continue to live under has had a massive consequence for how we shop. McKinsey research advises: ” When lockdowns forced consumers to remain at home, US e-commerce experienced ten years’…
Read MoreCore Web Vitals – what they are and why we should care
In May 2021, Google introduced the ‘core web vitals’ algorithm, which will rate how well our sites perform for the user, when using sites on mobile devices. This is one of around 200 factors used to rank sites in search and with confirmation of what is in this May update, it joins secure site protocol…
Read MoreThe Google v News standoff in Australia (the Media Bargaining Code)
What is it and how will it affect our sites and searches? During a recent podcast with SEO expert, Kate Toon, John Mueller, Webmaster Trends Analyst at Google, advised that the Google / News Industry negotiations here were simply a matter of Google wanting to protect access to ‘Links’ on the web- it’s what makes…
Read MoreChief Executive Women site
I’ve worked with Chief Executive Women since 2016 when I was asked to redesign their site. A small team and a not-for-profit, they were having difficulty reigning together the various branches of their core service in a coherent way. A membership, advocacy and scholarships organisation, their core ethos of Women Leaders Enabling Women Leaders has…
Read MoreGoogle site speed tool
Understand the ranking metrics used by Google Site Speed tool, to make your site faster and tastier to google. This is an overview of a great conversation between Kate Toon and Peter Makinkovic, on Kate’s Recipe for SEO Success podcast. Hear the full discussion here: Why is site speed important? In May 2021 Google will…
Read MoreYour About page – it’s not me, it’s you
If all of the pages on your site are sales pages, what is your About Page selling, if not selling YOU? Here’s the thing – Your about page is ABOUT the ways in which your expertise, skills, process, formulas, special-sauce is going to help clients and customers sell more product, increase revenue, generate leads, brighten…
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