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News and information about sites, digital marketing, SEO and general loveliness
SEO by the numbers
The Google search engine is designed to deliver users the best possible return for their search results. Google has a big list of requirements – the factors within its algorithm that helps deliver a fair result for users first – that it uses to build its index fairly, so that the best results are returned…
WDCI group
WDCI group are a software company specialising in Microsoft App building. They’re an energetic, dynamic development company, who turn out solutions for Microsoft users through excellent research and user response, but their site was not reflecting this. Additionally, their developers are prolific blog writers. Before Love Communications was engaged to redesign their site, the blog…
Why you need Video on site and social
Video content in your digital marketing strategy gives you audience reach and SEO advantage you don’t get with text, links or photos alone. You need video content on your site because….. It’s disruptive – still not widely in use, it’s mostly the domain of big companies with big budgets – start your video strategy and…
YouTube captioning for SEO and access
Using video on your site is great for SEO – users are proven to be more engaged with good video content, creating longer visit times, a higher possibility of sharing and, if you’re the star, building trust. Captioning is also important for screen readers, which provide access for differently sighted users. YouTube is the 2nd…
5 SMART fixes to boost your website
Be SMART on your site with fixes that are Specific, Measurable, Actionable and deliver a meaningful Reward within a Timeframe
Your content hub
Creating great, helpful, generous content builds trust among your customers and is good for your business bottom line. Content that engages + makes users want to stay to read and, look for more information + is shared across social media channels and drives traffic to your site = great for search engine ranking. But! to…
SEO 101
I’m often asked what is SEO. Here’s a quick and simple overview broken down into its component parts: Search | Engine | Optimisation. SEARCH: Decide on what search terms you should rank for: a short phrase like ‘florist, Sydney’, or ‘physiotherapist for work compensation southern highlands’, you need to build content around your industry, so…
Website care plans: putting on your oxygen mask
You’ve launched your site and the next step is making sure you stay safe during the journey. Like any piece of equipment, the structure that supports your site requires maintenance to work properly. It’s like maintaining a car to ensure it starts every time. The same is true for your website – it should always…